NATURAL

Save StorySave this storySave StorySave this story People can be so obsessed with the idea of twins that sometimes they see them when they’re not even there. Maybe that’s because there’s a thrill to imparting some sinister subtext to the lives of twins: spooky telepathy, midnight rituals, clueless-husband swapping. And of course, everyone wants…

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story Different phases of life call for different skin-care needs, and the best moisturizers for mature skin make those adjustments feel like a thirst-quenching treat. Just as acne-fighting ingredients like salicylic acid and benzoyl peroxide may have been your saving graces…

Collage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story The best concealers for dry skin need to perform a delicate balancing act: Cover what you want hidden without putting flakes, fine lines, or rough texture under a spotlight. That’s easier said than done when your complexion is perpetually thirsty,…

Collage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story Some shine, some shimmer, and some even tingle, but one thing all the best tinted lip balms have in common is that they deliver equal parts moisture and color. They’re the Goldilocks of lip products: more exciting than clear balm,…

Alyssa LatellaSave StorySave this storySave StorySave this story The Allure Best of Beauty 2026 Box has arrived. Packed with 30 award-winning products, including 17 Best of Beauty 2026 winners, this limited-edition collection is valued at more than $740—for just $125 for Allure readers with code ALLUREACCESS The year was 1996. Brad and Gwyneth were…

Collage: Jemeria Davison; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story Don’t get us wrong: We love a full-coverage foundation moment, but some days, we’d rather our skin still look like, well, skin. The best skin tints hit that sweet spot, using a subtle dose of pigment to…

Getty ImagesSave StorySave this storySave StorySave this story Once upon a time, there were Brigitte Bardot’s thick, piece-y bangs. Next came Farrah Fawcett’s angelic, flipped-out fringe. Then Sabrina Carpenter became the unofficial ambassador for curtain bangs with her signature, voluminous, face-framing style. Now, the classic look is ubiquitous on red carpets and social media.…

Photo: Adobe StockSave StorySave this storySave StorySave this story If you're familiar with the sunscreen world—and you should be, considering we should all be wearing SPF every single day—you know that America is way behind in sunscreen innovation. This is in part because in the US, sunscreen is regulated as a drug rather than…

Photo: Adobe StockSave StorySave this storySave StorySave this story Nearly 32 million Americans have eczema, with the most common type being atopic dermatitis. The condition can cause patches of dry, scaly, and extremely itchy skin—and for some people, treating it can come with another skin concern: milia. Milia are tiny, hard, keratin-filled bumps that…

Design by Mark Baker-SanchezSave StorySave this storySave StorySave this story Over the last 30 years, the Allure Best of Beauty Awards have bestowed what has become an instantly recognizable seal on the products that editors, makeup artists, hairstylists, dermatologists, and other experts agree are the cream (and serum) of the crop. Spotting that red…