Collage: Jemeria Davison; Source images: Courtesy of brandsSave this storySave this story
The best concealers for dry skin need to perform a delicate balancing act: Cover what you want hidden without putting flakes, fine lines, or rough texture under a spotlight. That’s easier said than done when your complexion is perpetually thirsty, and it starts with the formula itself. “For dry skin, I usually lean toward creamy, liquid, or serum concealers with some slip to them,” says Renée Loiz, a makeup artist based in Los Angeles. “You want something hydrating and flexible that moves with the skin, rather than a matte finish that can grab onto and emphasize texture.”
For that all-important hydration, look for moisture magnets like glycerin and hyaluronic acid, along with emollients such as squalane, which help concealer glide over dry areas instead of clinging to them. Lightweight, buildable coverage is another plus: You can add as much pigment as you need, exactly where you want it.
Our Top Concealers for Dry Skin
- Best Overall: Ilia Skin Blur Serum Concealer, $32
- Best for Uneven Texture: Armani Beauty Luminous Silk Concealer, $42
- Best for Mature Skin: Kosas Revealer Concealer, $32
- Best for Sensitive Skin: Tower 28 Beauty Swipe Serum Concealer, $24
Ahead, our favorite creamy, skin care-infused concealers brighten dark circles, diffuse the look of redness, and blur blemishes while leaving dry skin looking like skin—only smoother, brighter, and decidedly less parched.
Frequently Asked QuestionsLargeChevron
- How do you apply concealer on dry skin?
- Can people with dry skin wear full-coverage concealer?
- How should you prep dry skin before applying concealer?
- Meet the experts
- How we test and review products
- Our staff and testers
Best Overall: Ilia Skin Blur Serum Concealer
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Ilia Beauty
Skin Blur Serum Concealer
Amazon
Nordstrom
Ulta Beauty
Allure content director Sophia Panych applying the Ilia Skin Blur Serum Concealer
Sophia Panych
Why we love it: If you were as upset as we were when Ilia discontinued its beloved True Skin Serum Concealer earlier this year, don’t fret: Its replacement may be even better, especially if uneven texture is one of your biggest gripes. The noncomedogenic Skin Blur Serum Concealer provides buildable coverage that evens out discoloration and camouflages the occasional blemish without feeling heavy or mask-like, while powdered microspheres softly diffuse the look of pores, bumps, and other textural irregularities. True to Ilia’s skin-first approach, the formula does more than conceal: Glycerin delivers lightweight hydration, Matrixyl 3000 Glyx peptides support elasticity, caffeine depuffs, and sea fennel extract—a plant-based ingredient the brand touts as a retinol alternative—brightens and smooths. “I love the blurred, natural finish,” says Denise Del Russo, a makeup artist based in New Jersey, who also notes that the product sets itself—meaning it settles into a long-wearing layer on skin that nixes the need for setting powder.
Panych before applying the Ilia Skin Blur Serum Concealer
Sophia Panych
Panych after applying the Ilia Skin Blur Serum Concealer
Sophia Manych
Tester feedback from content director Sophia Panych
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“These days, I prefer using a full-coverage concealer layered over a skin tint, versus foundation, as everything seems to make my 40-year-old skin look dry and flat. Ilia is perfect for this technique because of its serum-like texture. The silky formula blends seamlessly over fine line and any texture, concealing them but not settling in them. What I think makes this a good option for dry skin is that it's self-setting, meaning it stays in place nicely without topping it off with powder, meaning you don't need that extra step and that extra layer of makeup on your face. That being said, sometimes it can be a little too good at it's job, and can look a little dry if you overdo it, or if you don't prep your skin properly. But I've got the right amount down to a science now and it's a formula I find myself reaching for again and again.” —Sophia Panych, content director
More to know
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- Key ingredients: Matrixyl 3000 Glyx peptides, sea fennel extract, caffeine, glycerin
- Shades: 34
- Coverage: medium
- Finish: natural
Best for Undereyes: Sarah Creal Face Flex Concealer
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Sarah Creal
Face Flex Concealer
Sephora
Allure social director Kassidy Silva applying the Sarah Creal Face Flex Concealer
Kassidy Silva
Why we love it: The skin under your eyes shifts whenever you talk, squint, blink, or smile, giving concealer plenty of opportunities to crease, cake, and settle into fine lines. That’s where Sarah Creal’s Face Flex Concealer & Complexion Enhancer, a 2025 Best of Beauty Award winner, lives up to its very aptly chosen name. The creamy formula feels nourishing yet weightless, forming an ultra-thin, flexible film that moves with your expressions and then bounces back into place. The crease-resistant formula provides enough concentrated coverage to brighten dark circles without piling on product, then blends out seamlessly if you want to sweep it across your cheeks, chin, or nose. Hyaluronic acid hydrates and plumps the delicate undereye area, caffeine visibly reduces puffiness, and soothing aloe leaf and antioxidant-rich green tea keep skin looking calm, smooth, and radiant.
Silva before applying the Sarah Creal Face Flex Concealer
Kassidy Silva
Silva after applying the Sarah Creal Face Flex Concealer
Kassidy Silva
Tester feedback from social director Kassidy Silva
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"My quest to find a good concealer had been ongoing since I started to see fine lines around my eyes almost two years ago. Postpartum sleepless nights plus natural aging, you know the drill. Then I found Sarah Creal's Correct Instant Under Eye Brightener, which led me to the Face Flex Concealer & Complexion Enhancer with Caffeine, which has become my go-to. It's gentle around my lines and hides any blemish with a few swipes of a concealer brush. I'll apply four to five dots around my eyes, corners and tip of my nose, and little on the chin, then blend, blend, blend. If you have dry skin, don't worry, it doesn't settle into any of my rough patches and glides across any of my ‘problem’ areas where I'm prone to psoriasis." —Kassidy Silva, social director
More to know
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- Key ingredients: hyaluronic acid, caffeine, aloe leaf
- Shades: 21
- Coverage: radiant
- Finish: radiant
Best Waterproof: Kylie Cosmetics Power Plush Longwear Concealer
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Kylie Cosmetics
Power Plush Longwear Concealer
Nordstrom
Ulta Beauty
Why we love it: Waterproof concealers can sometimes make dry skin feel even drier, but Kylie Cosmetics’ Power Plush Longwear Concealer is a welcome exception. The cushiony formula balances long-lasting wear with glycerin that draws moisture into the skin and panthenol to soothe dryness and supports the moisture barrier. Rosa hybrid flower extract provides antioxidant and skin-conditioning benefits, while dimethicone seals in hydration and smooth over flaky patches. Despite all that moisture, it doesn’t slide around, and the weightless pigment delivers medium, buildable coverage that conceals dark circles, redness, and blemishes without creasing or caking. You can wear it beyond the usual concealer zones: Choose a lighter shade to brighten the high points of your face or a deeper one to bronze and contour.
Allure senior editor Jesa Marie Calaor applying the Kylie Cosmetics Power Plush Longwear Concealer
Courtesy of Jesa Marie Calaor
Calaor after applying the Kylie Cosmetics Power Plush Longwear Concealer
Jesa Marie Calaor
Tester feedback from senior editor Jesa Marie Calaor
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“After applying my complexion makeup, I reach for this extra-creamy concealer to cover the redness I regularly get along the edge of my nostrils and chin. A little goes a long way, and the brightening formula never sits in my thirstiest patches.” —Jesa Marie Calaor, senior editor
More to know
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- Key ingredients: glycerin, panthenol, rosa hybrid flower extract
- Shades: 40
- Coverage: medium/buildable
- Finish: natural
Best for Dull Skin: Patrick Ta Major Skin Soft Blur Brightening Concealer
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Patrick Ta
Major Skin Soft Blur Brightening Concealer
Sephora
Allure commerce editor Sarah Han applying the Patrick Ta Major Skin Soft Blur Brightening Concealer
Sarah Han
Why we love it: We love Patrick Ta’s Major Skin Soft Blur Brightening Concealer for temporarily erasing the look of dark circles: Tetrahexyldecyl ascorbate, a stable, oil-soluble vitamin C derivative, brightens the discoloration that can contribute to undereye shadows over time. But Ta, whose signature technique involves selectively illuminating skin to give it believable dimension, doesn’t want you to stop there. The brand recommends applying the creamy, medium-coverage formula around the smile lines, along the sides of the lips, on the chin, and at the center of the forehead to strategically lift and subtly brighten the entire face. Sodium hyaluronate, betaine, and vitamin E hydrate, plump, and soothe, while silicones smooth over fine lines and create the softly blurred, never-cakey finish promised in the name. If you want your face to catch the light in all the right places, this formula gets you halfway there; the rest just takes a little practice with technique.
Han before applying the Patrick Ta Major Skin Soft Blur Brightening Concealer
Sarah Han
Han after applying the Patrick Ta Major Skin Soft Blur Brightening Concealer
Sarah Han
Tester feedback from commerce editor Sarah Han
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“I love how dewy and moisturizing the Patrick Ta Major Skin Foundation (a Best of Beauty winner!) so I had a feeling I'd love the complementary concealer (I usually use Light Peachy Neutral 2). I usually don't apply eye cream in the morning but this concealer is loaded up with sodium hyaluronate and vitamin E, so it *kinda* (kinda!) doubles as one. Application is as smooth as can be and it provides medium coverage, which is more than enough to cover any (very slight) discoloration. I concentrate concealer on the middle of my face, so I dab some on my forehead, around and on my nose, and chin, in addition to my undereyes, and this one in particular blends out so smoothly and nicely, and illuminates my sleepy face in the best way possible!” —Sarah Han, commerce editor
More to know
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- Key ingredients: sodium hyaluronate, betaine, vitamin E, silicones
- Shades: 25
- Coverage: medium
- Finish: radiant
Best for Mature Skin: Kosas Revealer Concealer
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Kosas
Revealer Concealer
Amazon
Nordstrom
Sephora
Allure tester applying the Kosas Revealer Concealer
Allure
Why we love it: For mature skin, the sweet spot is a concealer that delivers moisture and coverage without settling into fine lines—and Kosas’ Revealer Concealer does just that. Del Russo calls it her “absolute favorite for medium, buildable coverage, color correcting, and hydration.” Hyaluronic acid and glycerin draw in moisture, while squalane and panthenol help keep delicate undereyes supple while peptides smooth the look of fine lines. Caffeine provides a brightening, de-puffing boost for tired-looking eyes. Keep in mind that “a little goes a long way,” says Del Russo, who recommends tapping a touch onto the inner and outer corners to disguise darkness without applying excess product that can settle into creases. The formula comes in 38 shades, plus brightening and color-correcting versions.
Allure tester before applying the Kosas Revealer Concealer
Allure
Allure tester after applying the Kosas Revealer Concealer
Allure
Tester feedback from contributing commerce editor Deanna Pai
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"This is like the Swiss Army Knife of concealers for me. I use the flat sponge to deposit just a few dabs of concealer beneath my eyes or the more precise tip to spot-cover redness around my nose. I've also found that it blends in seamlessly with my fingers—no brushes needed, which is always a plus." —Deanna Pai, contributing commerce editor
More to know
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- Key ingredients: caffeine, pink algae, hyaluronic acid, arnica, peptides
- Shades: 38
- Coverage: medium
- Finish: radiant
Best for Sensitive Skin: Tower 28 Beauty Swipe Serum Concealer
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Tower 28
Swipe Serum Concealer
Amazon
Sephora
Allure commerce editor Madison San Miguel applying the Tower 28 Beauty Swipe Serum Concealer
Madison San Miguel
Why we love it: Concealer has a knack for finding dry patches you didn’t even know you had, but Tower 28’s Beauty Swipe Serum Concealer glides over them with a lightweight, supple texture. Glycerin, propanediol, and hyaluronic acid draw in moisture to keep dry skin looking smooth and bouncy, while emollients soften skin and prevent the formula from catching on flakes. Sensitive complexions get extra TLC from soothing Centella asiatica, antioxidant-rich green tea, and conditioning lysine.
Despite feeling more like a hydrating serum, it builds to medium coverage for concealing dark circles, redness, and uneven tone without turning thick or mask-like. Loiz reaches for it beyond the undereye area: “It’s also great for blemishes because it gives coverage without looking thick on the skin.” With a solid shade range (28 hues—playfully named after Los Angeles locales like DTLA, K-Town, and WeHo as a nod to the brand’s SoCal roots), you’re bound to find a match.
San Miguel before applying the Tower 28 Beauty Swipe Serum Concealer
Madison San Miguel
San Miguel after applying the Tower 28 Beauty Swipe Serum Concealer
Madison San Miguel
Tester feedback from commerce editor Madison San Miguel
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“This concealer is the epitome of ‘no makeup-makeup; it's a lightweight, skin-first formula, with hydrating hyaluronic acid and calming centella asiatica, that really helped the product glide on my dry skin. The finish leans on the satin-natural side, and has a buildable medium coverage that conceals dark circles and blemishes without settling. I reached for this on days where I wanted some coverage, not a full-face.” —Madison San Miguel, commerce editor
Tester feedback from Han
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“Tower 28's Swipe Serum is my absolute ride-or-die concealer. I've been using it since it launched in 2023, and it comes with me on every trip. (The highest honor!) I love a skin-care-infused makeup product, and this creamy formula blends in like a dream with a sponge and has never pilled on me even once! This isn't necessary by any means, but I sometimes use two shades: DTLA (my main shade and what I often use alone) under my eyes, forehead, and chin, and IE on my cheeks and nose. I tend to have more discoloration in the center of my face, so I like a deeper shade in those areas, whereas DTLA is great for brightening and adding subtler coverage to areas that don't need as much. I always blend out my undereyes and T-zone first, while I let the formula sit for a minute and really meld into especially redness-prone areas (around my nose) and stubborn dark spots (on my nose—one of my worst skin habits is that I'm a stress-picker!). The finish is just perfectly radiant and covers everything I want to, while still looking like skin. It's also reasonably priced at $24 and one of the best-valued concealers you'll find at Sephora—trust. (My second-fave concealer, also available there, is almost $60. Eek!)” —Han, commerce editor
More to know
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- Key ingredients: glycerin, propanediol, hyaluronic acid, Centella asiatica, green tea, lysine
- Shades: 28
- Coverage: medium
- Finish: natural
Best for Redness: Armani Beauty Luminous Silk Concealer
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Armani Beauty
Luminous Silk Concealer
Nordstrom
Sephora
Allure contributing commerce writer Christa Joanna Lee applying the Armani Beauty Luminous Silk Concealer
Christa Joanna Lee
Why it's worth it: We had to wait a full 20 years after Armani Beauty’s Luminous Silk Foundation launched for its first concealer counterpart—but those with dry skin in particular were rewarded for their patience. Luminous Silk Concealer debuted in 2020 and promptly won an Allure Best of Beauty Award (then nabbed another one in 2025). Glycerin draws moisture into thirsty skin and vitamin E keeps it soft and conditioned. There’s also caffeine, which brightens a tired-looking complexion and helps offset puffy undereyes.
Just as important, the fluid, serum texture stays flexible as you build coverage, so it’s less likely to grab onto flaky patches or exaggerate uneven texture. “This concealer truly melts into the skin,” Ngozi Olandu Young, a makeup artist based in Baltimore, previously told Allure. “It layers beautifully without ever looking heavy or creating that crepey, mask-like effect.” It also has a satin finish for a radiant look, she says, rather than leaving dry skin looking flat or powdery. Dry complexions may get top billing here, but this lightweight overachiever plays just as nicely with combination, oily, acne-prone, and everything-in-between skin.
Lee before applying the Armani Beauty Luminous Silk Concealer
Christa Joanna Lee
Lee after applying the Armani Beauty Luminous Silk Concealer
Christa Joanna Lee
Tester feedback from contributing commerce writer Christa Joanna Lee
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“My thirsty skin also comes with melasma that I like to cover, so I use concealer a little differently: Instead of tapping it onto individual spots, I often buff it over larger areas with a wider foundation brush. That means I need a formula fluid enough to spread without catching on dry patches—and Armani Beauty's Luminous Silk Concealer is exactly that. It’s silky, super easy to blend, and gives me enough coverage to noticeably even out my melasma without feeling like I’m piling on makeup. Best of all, it leaves my dry skin looking dewy and fresh, and stays flexible rather than settling into the uneven texture across my cheeks.” —Christa Joanna Lee, contributing commerce writer
More to know
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- Key ingredients: caffeine, vitamin E, glycerin
- Shades: 25
- Coverage: medium/buildable
- Finish: dewy
Best Medium-Coverage: Saie Slip Tint Radiant All-Over Concealer
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Saie
Slip Tint Radiant All-Over Concealer
Amazon
Sephora
Allure contributing commerce editor Deanna Pai applying the Saie Slip Tint Radiant All-Over Concealer
Deanna Pai
Why we love it: Some concealers are best confined to a few strategic dots, but true to its name, Saie’s Slip Tint Radiant All-Over Concealer was made to roam, delivering medium coverage wherever you need it. The lightweight cream disguises dark circles, redness, blemishes, and uneven tone, melting in seamlessly enough to blend across larger areas in place of foundation. Its noncomedogenic formula surrounds pigment with plenty of nourishing skin-care ingredients: Glycerin, sodium hyaluronate, and polyglutamic acid draw in hydration, while sunflower seed oil softens skin and prevents moisture loss. Niacinamide soothes and evens tone, while rice bran extract conditions skin and helps defend against free-radical damage. Plus, there’s antioxidant-rich amla extract to further support a brighter, more even-looking complexion. “It's also a great option for long days, leaving a naturally radiant finish that does not crease,” says Del Russo.
Pai before applying the Saie Slip Tint Radiant All-Over Concealer
Deanna Pai
Pai after applying the Saie Slip Tint Radiant All-Over Concealer
Deanna Pai
Tester feedback from Pai
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“While I prefer a creamy concealer like the Laura Mercier Secret Camouflage to conceal my breakouts, I don't love the texture on other areas of my face. I use this concealer to tackle dark circles, redness around my nose, hyperpigmentation, and the occasional zit as needed in a single sweep. It's a dream to blend and the coverage is forgiving—it's not enough to ever get cakey, but does a great job of concealing even purple-toned areas. I also love that I can dot, blend, and go—no brushes needed.” —Deanna Pai, contributing commerce editor
More to know
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- Key ingredients: glycerin, sodium hyaluronate, polyglutamic acid, sunflower seed oil, niacinamide
- Shades: 25
- Coverage: medium
- Finish: dewy
More concealers for dry skin we love
Best Full-Coverage Concealer: Tarte Shape Tape Creamy Concealer
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Tarte
Shape Tape Ultra Creamy Concealer
Amazon
Ulta Beauty
Sephora
Why we love it: When Tarte’s original Shape Tape concealer launched in 2016, its full-coverage formula and oversized doe-foot applicator quickly won over the internet, prompting repeat sellouts—and even limits on how many tubes shoppers could order at once. A decade and an entire Shape Tape franchise later, Tarte has spun that blockbuster formula into the Creamy Concealer, a more hydrating offshoot for people with dry skin. It retains the full coverage and staying power of the multi-time Readers’ Choice Award winner, but adds hyaluronic acid, squalane, prickly pear, mango butter, and shea butter to help it glide over fine lines without looking dry or cakey. A few swipes are enough to brighten dark circles, blur blemishes, and sculpt the face with a smooth, satin-like finish.
More to know
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- Key ingredients: hyaluronic acid, squalane, prickly pear, mango butter, shea butter
- Shades: 48
- Coverage: full
- Finish: natural
Best for Blemishes: Dior Forever Skin Correct Concealer
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Dior
Forever Skin Correct Concealer
Nordstrom
Ulta Beauty
Sephora
Why it’s worth it: Dior’s Forever Skin Correct Concealer is "the Rolls-Royce of concealers for hitting all the pain points: It corrects redness, hides darkness, delivers extra hydration, and blurs blemishes,” says Del Russo. And if blemishes are at the top of your concealing agenda, the noncomedogenic, full-coverage formula is particularly well equipped. It camouflages active breakouts, lingering post-acne marks, and surrounding redness in a single sweep, while silica softens the look of pores and uneven texture. Despite that coverage, its creamy consistency blends easily and sets to a transfer-resistant finish without looking thick or cakey over dry, healing spots. “You’ll never have to keep layering it,” says Loiz. Glycerin and propanediol draw in moisture, while emollients keep the surface smooth. It won’t treat acne, but it does make the evidence considerably harder to spot.
More to know
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- Key ingredients: glycerin, propanediol, emollients
- Shades: 30
- Coverage: full
- Finish: natural
Best Drugstore: L'Oréal Paris True Match Radiant Serum Concealer
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L'Oréal Paris
True Match Radiant Serum Concealer
Amazon
Ulta Beauty
Why it’s worth it: When you have dry skin, you can rarely go wrong with a) a makeup-skin care hybrid, since added hydrators help keep pigment from clinging to flaky patches and emphasizing texture, and b) a serum-y consistency that slips effortlessly across the skin for easier, tug-free blending. L’Oréal Paris’ True Match Radiant Serum Concealer checks both boxes, delivering medium coverage that disguises dark circles, redness, blemishes, and discoloration without looking heavy. Glycerin and 1.5% hyaluronic acid draw in moisture to plump the appearance of fine lines and keep skin hydrated for up to 24 hours, while niacinamide supports the moisture barrier and even tone. Caffeine also temporarily reduces the look of undereye puffiness when you use it around the eyes.
This drugstore darling is also incredibly easy to apply exactly where you need it: “Its iron-shaped applicator has a pointed tip that deposits a small, controlled amount of concealer precisely onto blemishes, dark spots, and the inner corners of the eyes,” says Del Russo. Meanwhile, the wider sides and flat center can sweep product over larger areas, such as beneath the eyes or around the nose. Although its 24-shade lineup includes fewer options at the deeper end than we’d like, the formula is sheer enough that each shade can blend across a broader range of skin tones.
More to know
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- Key ingredients: glycerin, 1.5% hyaluronic acid, niacinamide, caffeine
- Shades: 24
- Coverage: light to medium
- Finish: dewy
Frequently Asked Questions
How do you apply concealer on dry skin?
Start with well-moisturized skin, giving your moisturizer or eye cream a few minutes to absorb so the concealer has a smooth—not slippery—surface to grip. Apply foundation first, then use concealer only where you still need coverage; fewer layers mean less product available to cling to dry patches or settle into fine lines.
Shade selection also matters. “Concealers are not a one-size-fits-all kind of thing,” says Leticia Meyers, a makeup artist based in Las Vegas and Los Angeles. “When it comes to choosing the right shade for your skin tone, knowing your undertones makes it a lot easier.” Choose an exact skin-tone match for blemishes and discoloration, or go one to two shades lighter than your foundation to brighten beneath the eyes.
As far as technique, pressing is gentler on dry skin than rubbing or dragging. Erika La'Pearl, a makeup artist based in Los Angeles, recommends bouncing a damp sponge over the product, while Meyers uses her ring finger to gently tap it into place for a softer finish. Either method helps melt concealer into the skin without disturbing your base or lifting flaky patches. If you need powder, use the smallest amount possible and limit it to areas prone to creasing.
Can people with dry skin wear full-coverage concealer?
Absolutely. “High coverage isn’t the problem—it’s how much you use and the texture of the formula,” says Loiz. She recommends applying a tiny amount of a creamy, flexible full-coverage concealer exactly where you need it. In fact, that can look more natural on dry skin than repeatedly layering a sheerer formula: “You’re building on too much product, which will look cakey and heavy.”
How should you prep dry skin before applying concealer?
Start with moisturizer, paying extra attention to the delicate undereye area. “Let skin care absorb before applying concealer,” says Loiz. “You want the skin hydrated and plump, but not so slippery that the concealer can’t grip.” Give your products a few minutes to sink in, then gently press away any excess before applying a thin layer of concealer.
Meet the experts
- Denise Del Russo, a makeup artist based in New Jersey
- Erika La'Pearl, a makeup artist based in Los Angeles
- Renée Loiz, a makeup artist and founder of Color May Vary based in Los Angeles
- Leticia Meyers, a makeup artist based in Las Vegas and Los Angeles
How we test and review products
Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?
For our review of the best concealers for dry skin, we enlisted the help of multiple editors, writers, contributors, and makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
















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